SEO Context
Redesign Migration Strategy
Redesigns should preserve existing organic equity while improving UX and conversion architecture.
Plan URL mapping, redirects, canonical continuity, and post-launch QA before switching templates. Migration discipline protects rankings and momentum.
- Create pre-launch URL mapping
- Implement 301 redirects
- Validate indexing post-launch
- Track ranking and traffic deltas weekly
Implementation Priorities
Update primary service and blog pages first, then roll patterns across supporting pages.
Use Search Console and analytics data to prioritize templates that impact leads fastest.
Review performance monthly and refresh copy where intent or SERP behavior changes.
Metrics Worth Tracking
Organic impressions and clicks for primary service queries
Qualified lead conversion rate by landing page
Engagement depth on page sections that handle objections
Quick FAQ
How long does this strategy take to show results?
Foundational improvements often show movement within a few weeks, but durable ranking and lead quality gains typically compound over a 3-6 month window.
What should we prioritize first?
Start with high-intent service pages and technical blockers, then scale content and internal linking once conversion pathways are clear.