Conversion UX
Product cards, PDP hierarchy, basket logic, and checkout flow refinement.
Ecommerce
Storefront experiences engineered to convert, not just look good.
From product discovery to checkout completion, every step is designed to reduce friction and increase order value.
Revenue focus
Conversion rate
Average order value
Mobile checkout completion
Performance
Image strategy, smart loading, and interaction patterns optimized for mobile.
Operations
Catalog flexibility, campaign updates, and scalable content blocks.
Trust Signals
Proof messaging, transparent shipping/payment cues, and cleaner decision moments.
How I improve ecommerce performance
I focus every decision on revenue, retention, and operational efficiency.
As your freelance partner, I work directly with your team to identify bottlenecks, improve conversion paths, and build features that support your business model.
From merchandising logic to checkout improvements, the goal is a storefront that is easier to buy from and easier for your team to run.
Integrations that matter
Payment and logistics integrations aligned to South African ecommerce.
Payment gateways
Integrate reliable payment options like Yoco, Payflex, Bob Pay, and Happy Pay to improve checkout confidence and flexibility.
Courier + fulfillment
Connect shipping workflows through Bob Go or The Courier Guy for smoother label handling, tracking updates, and delivery operations.
Custom build advantage
Why a custom-coded store can outperform a standard CMS template.
Built for your model
Customer journeys, checkout logic, and merchandising tailored to your exact catalog and margins.
Scalable architecture
Grow product ranges, landing pages, and campaigns without rebuilding your entire stack every quarter.
Faster storefronts
Lean frontend decisions reduce unnecessary bloat and improve performance where conversion is won.
No plugin dependency trap
Critical features are built intentionally, reducing conflicts and avoiding fragile plugin chains.
Typical engagement outcomes
Speed
Sub-2.5s LCP targets
Conversion
Checkout friction reduction
Scale
Reusable campaign architecture
Ready when you are
Let us scope your next build.