Case Studies

Work that earns trust and moves business metrics.

Every case study follows the same framework: Problem, Approach, Solution, Results, and Stack.

SME Websites Ecommerce Brands Web Apps and Dashboards

ECOMMERCE

Vape Outlet

+21% conversion rate in 10 weeks

Vape Outlet logo

Problem

Mobile shoppers dropped during category browsing and checkout.

Approach

Simplified product navigation, improved PDP hierarchy, reduced checkout fields.

Stack

Laravel, Livewire, Tailwind, Alpine

ECOMMERCE

Vape Crew

Higher repeat customer engagement

Vape Crew logo

Problem

Catalog browsing and campaign pages needed clearer structure for repeat sales.

Approach

Refined product grouping, improved homepage merchandising, and clearer CTA flow.

Stack

Laravel, Livewire, Tailwind, Alpine

ECOMMERCE

Puff Daddy

More qualified purchase intent

Puff Daddy logo

Problem

Brand and storefront lacked premium hierarchy and buying confidence cues.

Approach

Strengthened visual hierarchy, product storytelling, and decision support states.

Stack

Laravel, Livewire, Tailwind

ECOMMERCE

Vape Crusher

Faster path to checkout

Vape Crusher logo

Problem

Storefront interactions felt heavy and slowed product discovery paths.

Approach

Reduced UI friction in navigation and improved collection-to-product transitions.

Stack

Laravel, Livewire, Tailwind

SME

Oxbar South Africa

+34% qualified enquiries in 6 weeks

Oxbar South Africa logo

Problem

Brand entry lacked trust markers and clear enquiry flow.

Approach

Built proof-led page architecture and stronger services narrative.

Stack

Laravel, Livewire, Tailwind

SME

Laundry Day

Improved enquiry readiness

Laundry Day logo

Problem

Service positioning and trust signals needed to convert local intent into enquiries.

Approach

Clarified service messaging, reinforced credibility cues, and simplified conversion flow.

Stack

Laravel, Livewire, Tailwind

SME

Hashtag Auto

Stronger lead quality

Hashtag Auto logo

Problem

Website structure did not clearly guide service-led automotive enquiries.

Approach

Reworked service hierarchy, strengthened trust markers, and improved CTA sequencing.

Stack

Laravel, Livewire, Tailwind

SME

Sakkii

Improved enquiry intent

Sakkii logo

Problem

Service messaging and conversion flow needed more clarity for user decision-making.

Approach

Tightened content hierarchy, improved layout structure, and clarified call-to-action flow.

Stack

Laravel, Livewire, Tailwind

SME

Cheekies Chicken

Clearer conversion path

Cheekies Chicken logo

Problem

The website needed clearer menu structure and stronger local conversion paths.

Approach

Reworked page hierarchy around menu intent, trust cues, and direct order actions.

Stack

Laravel, Livewire, Tailwind

WEB-APP

Artery Vapor SA

LCP reduced to under 2.5s

Artery Vapor SA logo

Problem

Slow load and content friction for campaign rollouts.

Approach

Restructured UI modules and optimized media delivery pipeline.

Stack

Laravel, Livewire, Alpine, GSAP

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