// BLOG POST
REDESIGN WITHOUT LOSING SEO
A redesign should improve performance, not erase rankings. Migration discipline is the difference.
01. Crawl and map current URLs
Document all existing pages and top-performing URLs before changing structure or templates.
02. Keep metadata and content intent
Preserve winning title tags, headings, and core copy themes unless you have tested alternatives.
03. Prepare 301 redirects
Redirect old URLs to the most relevant new destination to retain authority and user pathways.
04. Launch with QA checklists
Validate canonicals, robots rules, sitemap, internal links, schema, and page performance before go-live.
05. Monitor post-launch signals
Track index coverage, rankings, and conversion trends daily for the first few weeks and fix issues fast.
