SEO Context
SEO vs Paid Acquisition Strategy
Balanced acquisition combines short-term demand capture with long-term organic equity.
Use paid channels for immediate testing and demand spikes while SEO builds compounding visibility and lower long-term acquisition cost.
- Define channel goals by funnel stage
- Use paid search to validate intent
- Build SEO clusters around winning terms
- Measure blended CAC over time
Implementation Priorities
Update primary service and blog pages first, then roll patterns across supporting pages.
Use Search Console and analytics data to prioritize templates that impact leads fastest.
Review performance monthly and refresh copy where intent or SERP behavior changes.
Metrics Worth Tracking
Organic impressions and clicks for primary service queries
Qualified lead conversion rate by landing page
Engagement depth on page sections that handle objections
Quick FAQ
How long does this strategy take to show results?
Foundational improvements often show movement within a few weeks, but durable ranking and lead quality gains typically compound over a 3-6 month window.
What should we prioritize first?
Start with high-intent service pages and technical blockers, then scale content and internal linking once conversion pathways are clear.