// BLOG POST
CONTENT AUTHORITY
Publishing random posts is not strategy. Topic clusters create authority and make ranking easier over time.
01. Pick commercial topics first
Prioritize topics linked to your services, then map supporting informational articles around them.
02. Build pillar pages
Create one strong, comprehensive page per core service and connect supporting posts to it.
03. Match search intent
Informational keywords need education. Transactional keywords need clarity, proof, and next steps.
04. Refresh old winners
Update pages already ranking in positions 5-20 with clearer structure, fresher examples, and better FAQs.
05. Measure page-level outcomes
Track rankings, engagement, and assisted conversions by URL so decisions are based on performance, not assumptions.
